Your website is one of your most important marketing tools you have to promote your business. Updating it and "revamping" it are essential to keep clients and entice new ones. I have had several friends in France look at my site and give me their suggestions...."it would be more elegant to say this.." "in France you would say this more so than this...", "cela cloche un peu...." all these suggestions I think about. I usually do make some changes if I agree that they will improve my all round reputation and I keep what I originally want to say. It can't hurt that's for sure!
Especially if your website was not necessarily done by a professional company. It is crucial that you pay more attention to the vocabulary you use.....is it more "franglais" then proper french? With a website, as with translating, it is of the utmost importance to remember who your audience is and who is going to be "surfing" the web looking for a translator.
A website needs to catch the eye. Play on words a little. Throw in a pun or two. I'm a big believer in showing your personality a little (not too much) also. Business and marketing are always evolving - so should us translators (any small business owners really). If we don't move forward with the times or keep our business stategies and marketing tools consistant, up to date, and of the best quality, we will be left behind.
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